SUSTAIN! Sessions beim RBF2026

SUSTAIN! is the sustainability summit for the music and live-event industry, held during Reeperbahn Festival in Hamburg — the first conference of its kind to bring together ecological, social and structural perspectives…

Fitting for the topic: getting there is the biggest lever. Ticket to Ride — the study by SUSTAIN! curator The Changency — found that up to 88% of a concert's emissions come from audience travel, with 40% of fans still driving at an average of just 2.8 people per car, and that a simple nudge toward sustainable arrival cut emissions by around 19%. Th…